The ASSETS Manifesto

By making space and offering resources for local, underrepresented entrepreneurs to open businesses, and creating a business community that values social and environmental impact as much as profit, we interrupt the status quo, alleviate poverty, and build vibrant and sustainable communities.

One
The economy thrives when every person thrives.

Our current economy is not working for everyone. While some benefit from our community’s prosperity, others continue to suffer because of it. We believe in prosperity for all—that diversity and inclusion make our community strong and that people of all backgrounds should be equally represented in its success.

Two
“business as usual” must change.

We must change the way business is done to create an economy where everyone can prosper. Inclusive entrepreneurship combined with ethical business can change a community for the better. By making space and offering resources for local, underrepresented entrepreneurs to open businesses, and creating a business community that values social and environmental impact as much as profit, we interrupt the status quo, alleviate poverty, and build vibrant and sustainable communities.

Three
Companies have an essential role to play.

Government and nonprofits are vital in building a thriving community, but the private sector must play a large role as well. Business leaders and entrepreneurs have a duty to consider how they can use their business models and operations to create positive change for all. We believe in a triple bottom line—people, planet, profit.

Four
Lancaster is leading the way for the entire country.

Lancaster is at the cutting edge of a growing movement that recognizes and harnesses the power of business to transform communities for the better. Others are watching.

Read more about ASSETS’ new initiative, In Good Company, championed in partnership with The Lancaster Chamber of Commerce and Lancaster County Community Foundation.

Five
Assets is uniquely positioned as the driving force behind the business for good movement.

We believe our economy will thrive when every entrepreneur has equal access, every new start-up launches with the dual goal of turning a profit and building a stronger community, and every established business measures what matters. That’s why ASSETS is leading the way through innovative programming in each of these areas, and actively advocating to change the way business is done.