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DTSTART;TZID=America/New_York:20190807T173000
DTEND;TZID=America/New_York:20190807T200000
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SUMMARY:She Own's It Seminar #2: Developing Your Brand
DESCRIPTION:The #SheOwnsIt Seminar Series convenes women entrepreneurs and leaders to build a stronger community of support and enhance the entrepreneurship ecosystem in Lancaster. The seminar series will feature time for networking with peers\, thought-provoking breakout sessions\, light refreshments\, and lectures from experts in the community. \nExpert speaker: Lindsay High \nWomen Owned Business speaker: Nicole Vazquez\, Owner of Nicole Taylor Boutique \nSeminar #2 Description: Everything starts with your brand. Having a clear and compelling brand is one of the most important things you can do to create a successful business—it shouldn’t be an afterthought or something to be ignored all together. Your brand is the sum of your identity\, logo\, value\, reputation and community service. It’s how and why and what you communicate visually and verbally. This workshop will address the five key components of a strong brand and help you create your company’s Brand Concept Brief: 1) A Clear Why\, 2) A Clear Brand Promise\, 3) A Clear Target Market\, 4) Clear Branding & Design Consistency\, and 5) Clear Marketing Strategy. \nCost: $25 per seminar or $100 for all five seminars \nTickets here \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Andrea Smith at andrea.smith@assetspa.org or 717-393-6089 \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration 
URL:https://assetspa.org/event/she-owns-it-seminar-2-developing-brand/
LOCATION:ASPIRE Ventures\, 100 N Queen St #300\, Lancaster\, PA\, 17603\, United States
CATEGORIES:Women's Business Center Summer Series,Women's Business Center
ORGANIZER;CN="Women's Business Center at ASSETS":MAILTO:tina@assetsPA.org
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DTSTART;TZID=America/New_York:20190814T173000
DTEND;TZID=America/New_York:20190814T200000
DTSTAMP:20190625T182203Z
CREATED:20190625T182203Z
LAST-MODIFIED:20190625T182203Z
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SUMMARY:She Own's It Seminar #3: Triple Bottom Line
DESCRIPTION:The #SheOwnsIt Seminar Series convenes women entrepreneurs and leaders to build a stronger community of support and enhance the entrepreneurship ecosystem in Lancaster. The seminar series will feature time for networking with peers\, thought-provoking breakout sessions\, light refreshments\, and lectures from experts in the community. \nExpert speaker: Crystal Weaver \nWomen Owned Business speaker: Timbrel Chyatee\, Owner of Lush Bazar \nSeminar #3 Description: More than ever before\, successful businesses are considering factors beyond simply making a profit.  Entrepreneurs and business leaders who look at the “triple bottom line” of People\, Planet\, and Profit are seeing higher retention rates among employees\, stronger customer connections\, and more overall resiliency.  With over 40 social enterprises and 18 Certified B Corporation\, Lancaster is already a nationwide leader in creating an ecosystem for triple bottom line businesses.  This session will help entrepreneurs consider how they can use their business for good\, maximizing positive community and environmental impact\, alongside profits. \nCost: $25 per seminar or $100 for all five seminars \nTickets here \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Andrea Smith at andrea.smith@assetspa.org or 717-393-6089 \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration 
URL:https://assetspa.org/event/she-owns-it-seminar-3-triple-bottom-line/
LOCATION:ASPIRE Ventures\, 100 N Queen St #300\, Lancaster\, PA\, 17603\, United States
CATEGORIES:Women's Business Center Summer Series,Women's Business Center
ORGANIZER;CN="Women's Business Center at ASSETS":MAILTO:tina@assetsPA.org
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DTSTART;VALUE=DATE:20190816
DTEND;VALUE=DATE:20190817
DTSTAMP:20190624T205308Z
CREATED:20190624T205308Z
LAST-MODIFIED:20190624T205308Z
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SUMMARY:The Final Five Selected & Announced
DESCRIPTION:In July\, a class of ten incredible social enterprise ideas are selected from a pool of applicants to go through a 5-week intensive training process. Halfway through\, The Final Five are selected and carefully coached to prepare for the big day — and a chance to showcase their idea in front of a live audience. The Great Social Enterprise Pitch takes place in September and is a night to remember ­— 5 Finalists\, 5 Judges\, 5 Minutes.  Participants compete for an exciting prize package including cash\, pro-bono services\, and the chance to be Lancaster’s newest innovative business idea!
URL:https://assetspa.org/event/the-final-five-selected-announced/
LOCATION:PA\, United States
CATEGORIES:Great Social Enterprise Pitch
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DTSTART;TZID=America/New_York:20190821T173000
DTEND;TZID=America/New_York:20190821T200000
DTSTAMP:20190708T144047Z
CREATED:20190708T144047Z
LAST-MODIFIED:20190708T144047Z
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SUMMARY:She Own's It Seminar #4: Brand Storytelling
DESCRIPTION:The #SheOwnsIt Seminar Series convenes women entrepreneurs and leaders to build a stronger community of support and enhance the entrepreneurship ecosystem in Lancaster. The seminar series will feature time for networking with peers\, thought-provoking breakout sessions\, light refreshments\, and lectures from experts in the community. \nExpert speaker: Kasey Hults \nWomen Owned Business speaker: Aiyana Ehrman & Michelle Kime\, Co-Owners of Imagine Goods \nSeminar #4 Description: Storytelling is an art\, and learning to do it well on social media and in your marketing will help you develop a compelling brand that your target audience will rally around. Those who tell good stories communicate more clearly; write better books\, blogs\, and articles; give better speeches\, and are chosen as leaders. In this workshop\, we’ll address the key components of every strong story structure\, help you begin developing your brand’s story\, and give you some guidelines on content. \nCost: $25 per seminar or $100 for all five seminars \nTickets here \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Andrea Smith at andrea.smith@assetspa.org or 717-393-6089 \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration 
URL:https://assetspa.org/event/she-owns-it-seminar-4-storytelling/
LOCATION:The Candy Factory\, 342 North Queen Street\, Lancaster\, PA\, 17603\, United States
CATEGORIES:Women's Business Center Summer Series,Women's Business Center
ORGANIZER;CN="Women's Business Center at ASSETS":MAILTO:tina@assetsPA.org
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DTSTART;TZID=America/New_York:20190828T173000
DTEND;TZID=America/New_York:20190828T200000
DTSTAMP:20190708T144125Z
CREATED:20190708T144125Z
LAST-MODIFIED:20190708T144125Z
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SUMMARY:She Own's It Seminar #5: Managing Social Media in 2019
DESCRIPTION:The #SheOwnsIt Seminar Series convenes women entrepreneurs and leaders to build a stronger community of support and enhance the entrepreneurship ecosystem in Lancaster. The seminar series will feature time for networking with peers\, thought-provoking breakout sessions\, light refreshments\, and lectures from experts in the community. \nExpert speaker: Rachel Kline \nWomen Owned Business speaker: Brit Chandler\, Owner of Social Strategy Co. \nSeminar #5 Description: What do entrepreneurs and small businesses need to know in order to stay up to date with social media? Today’s social media platforms set and follow trends\, add to social fads\, and make room for different voices\, but with constant adaptation comes constant change. This workshop will focus on what businesses owners need to know today about the logistics and mechanics of their preferred social platforms. And in order to be successful on social media\, how to best utilize the tools at their disposal to increase productivity and not be burdened by them. \nCost: $25 per seminar or $100 for all five seminars \nTickets here \nReasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Andrea Smith at andrea.smith@assetspa.org or 717-393-6089 \nFunded in part through a Cooperative Agreement with the U.S. Small Business Administration 
URL:https://assetspa.org/event/she-owns-it-seminar-5-social-media/
LOCATION:ASPIRE Ventures\, 100 N Queen St #300\, Lancaster\, PA\, 17603\, United States
CATEGORIES:Women's Business Center Summer Series,Women's Business Center
ORGANIZER;CN="Women's Business Center at ASSETS":MAILTO:tina@assetsPA.org
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