Course Book

Non-traditional, executive-style learning for busy entrepreneurs

Turn your dreams into action, elevate your brand, and build a more sustainable business model

Your new Alma Mater
Kick it old school with ASSETS and head back to class – Executive-style!

Welcome to ASSETS’ Course Book 

Are you ready for the new and improved way of exploring and applying for ASSETS’ trainings and workshops? We’re taking you back to your school days (but, like, only if you liked school. If you didn’t, consider this “non-traditional continuing education for entrepreneurs.” Mmmk?)

We’re offering you a packed ASSETS’ Course Book complete with Fall and Spring open enrollment periods. Simply find the courses that pique your interest. Then apply for the one that fits your needs most at this very moment. We’ll offer a new slate of courses next semester so don’t worry if several caught your eye—we’ll offer them again soon. Got it? Good.

Classes for all stages of business!

Whatever your phase of business, ASSETS has an array of courses available. We can help you level up your skills, strategy, and knowledge to get you where you want to go.

Spring Open Enrollment: November 8, 2021 – January 21, 2022

What are you waiting for? Be a part of our Spring 2022 Cohort. Kickstart your journey today—and let ASSETS be your new school mascot!

The Women’s Business Center at ASSETS houses all of ASSETS’ Entrepreneur Training programs. It exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all—women, men, and racial and ethnic minorities.

How To Use ASSETS’ Course Book

A Quick Guide
Phase of Business

Business Idea & Start-up Business

First things first. A few definitions:

Business Idea & Business Start-up Courses:

And now—what you’ve been waiting for! Here’s your line-up for the Spring 2022 Semester.

  • Idea Incubator

    February 23rd – April 27th

    This is ASSETS’ most popular and longest-running program! Work through the early stages of the business planning process while interacting and networking with other local aspiring entrepreneurs. Leave the course with a solid business plan, an outline for community impact, and an understanding of what your next steps should be. This course is a prerequisite for participating in ASSETS’ annual Great Social Enterprise Pitch competition!

    Course Requirements and Prerequisites:
    The Idea Incubator cohort is expected to have a business idea and attend weekly workshops on how to develop their business plan. Attendance and participation are a must!

  • Marketing Boot Camp

    February 24th – March 24th

    This 5-week Marketing Boot Camp will teach you how to build a strong brand and the basics of effective marketing. Whether you’re a start-up with no brand or have a business looking to rebrand, this program is for entrepreneurs who are looking to create a clear business identity.

    Course Requirements and Prerequisites:
    As a participating entrepreneur in the training, you are expected to come eager to build your start up and grow your plan on a weekly basis. In order to capitalize on the course, attendance and participation are a must!


An entrepreneur’s time is golden. So, when it comes time to invest in one’s entrepreneurial education, our Course Book will easily help match what offerings we provide to the specific skill set you are hoping to build upon! Entrepreneurs are lifetime learners and ASSETS is here to do the hard work for you.

Melisa Baez

ASSETS’ Chief Program Officer

Phase of Business

Established Business

A definition for you:

Established Business Courses:

Are you excited? Because here’s the main event—the line-up for the Spring 2022 Semester.

  • Business Development Accelerator

    February 23rd – April 20th

    During this 3-month training, we will take you through a process to gather insights, assess key metrics, and discover key levers of growth–all leading to a strategic focus and idea generation for the next stage of your business growth.

    Course Requirements and Prerequisites:
    You should have a legally registered business, have basic business financial documents (P&L and Income Statements, etc.), and a well-developed brand.

  • Marketing Storytelling Accelerator

    February 22nd – March 29th

    Develop your brand story with confidence and clarity—to engage your target audience and inspire the community. Following the 6 weekly sessions, each entrepreneur will have the choice to work with a professional videographer to film a short video to promote their brand.

    Course Requirements and Prerequisites:
    You should have a well-developed brand and a working website.


If you are a small business owner, being connected with ASSETS is a MUST. The knowledge, passion, and love they have for small business owners in Lancaster is infectious. They will do anything and everything to assist you.

Joshua Buitrago

Owner, Aromas Del Sur

Take the Leap

Ready to Apply?

Spring Open Enrollment

November 8th, 2021 – January 21st, 2022

Apply for your favorite course during ASSETS’ open enrollment!
Click the “apply now” button under the course you want to take.

Interested, but need more information before you apply?

We’d love to chat! Set up a FREE Discovery Meeting with us today! Make sure to give yourself plenty of time to chat with our staff before open enrollment ends on January 21st. Discovery Meetings are typically scheduled 2 weeks out.

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Get to know us

Thrilled to be your guides

ASSETS Overview

ASSETS is a non-profit organization focused on transforming communities through business. We’re a diverse team of innovators with extensive experience in entrepreneurship, social change, and economic development. Our three programs are Entrepreneur Training, Community Lending, and Impact Consulting


The Entrepreneur Training team offers inclusive access to the tools and resources needed in the start-up and growth phases of your business. We empower business owners to elevate their brand and build a more sustainable business model while providing a collaborative environment in which to network with like-minded individuals.

Upcoming Trainings & Events

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