Course Book

Non-traditional, executive-style learning for busy entrepreneurs

Turn your dreams into action, elevate your brand, and build a more sustainable business model

Your new Alma Mater
Kick it old school with ASSETS and head back to class – Executive-style!

Welcome to ASSETS’ Course Book 

Are you ready for the new and improved way of exploring and applying for ASSETS’ trainings and workshops? We’re taking you back to your school days (but, like, only if you liked school. If you didn’t, consider this “non-traditional continuing education for entrepreneurs.” Mmmk?)

We’re offering you a packed ASSETS’ Course Book complete with Fall and Spring open enrollment periods. Simply find the courses that pique your interest. Then apply for the one that fits your needs most at this very moment. We’ll offer a new slate of courses next semester so don’t worry if several caught your eye—we’ll offer them again soon. Got it? Good.

Classes for all stages of business!

Whatever your phase of business, ASSETS has an array of courses available. We can help you level up your skills, strategy, and knowledge to get you where you want to go.

Fall Open Enrollment: July 14, 2021 – August 22, 2021

What are you waiting for? Be a part of our Fall 2021 Cohort. Kickstart your journey today—and let ASSETS be your new school mascot!

The Women’s Business Center at ASSETS houses all of ASSETS’ Entrepreneur Training programs. It exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all—women, men, and racial and ethnic minorities.

How To Use ASSETS’ Course Book

A Quick Guide
Phase of Business

Business Idea & Start-up Business

First things first. A few definitions:


Business Idea & Business Start-up Courses:

And now—what you’ve been waiting for! Here’s your line-up for the Fall 2021 Semester.

  • Idea Incubator

    October 6th – December 15th

    This is ASSETS’ most popular and longest-running program! Work through the early stages of the business planning process while interacting and networking with other local aspiring entrepreneurs. Leave the course with a solid business plan, an outline for community impact, and an understanding of what your next steps should be. This course is a prerequisite for participating in ASSETS’ annual Great Social Enterprise Pitch competition!

    Course Requirements and Prerequisites:
    The Idea Incubator cohort is expected to have a business idea and attend weekly workshops on how to develop their business plan. Attendance and participation are a must!

    Read more! »
  • Finance Boot Camp

    October 7th – November 8th

    During this 5-week crash course, dive into accounting fundamentals and gain a clear understanding of what financial tasks you are responsible for as a business owner. Get a deeper understanding of key financial statements such as a balance sheet, income statement, and cash flow.

    Course Requirements and Prerequisites:
    As a participating entrepreneur in the training, you are expected to come eager to build your start up and grow your plan on a weekly basis. In order to capitalize on the course, attendance and participation are a must!

    Read more! »
  • Marketing Boot Camp

    September 1st – September 29th

    This 5-week Marketing Boot Camp will teach you how to build a strong brand and the basics of effective marketing. Whether you’re a start-up with no brand or have a business looking to rebrand, this program is for entrepreneurs who are looking to create a clear business identity.

    Course Requirements and Prerequisites:
    As a participating entrepreneur in the training, you are expected to come eager to build your start up and grow your plan on a weekly basis. In order to capitalize on the course, attendance and participation are a must!

    Read more! »

An entrepreneur’s time is golden. So, when it comes time to invest in one’s entrepreneurial education, our Course Book will easily help match what offerings we provide to the specific skill set you are hoping to build upon! Entrepreneurs are lifetime learners and ASSETS is here to do the hard work for you.

Melisa Baez

ASSETS’ Chief Program Officer

Phase of Business

Established Business

A definition for you:


Established Business Courses:

Are you excited? Because here’s the main event—the line-up for the Fall 2021 Semester.

Your last chance to take these courses FOR FREE!

  • Business Development Accelerator

    September 22nd – November 17th

    During this 3-month training, we will take you through a process to gather insights, assess key metrics, and discover key levers of growth–all leading to a strategic focus and idea generation for the next stage of your business growth.

    Course Requirements and Prerequisites:
    You should have a legally registered business, have basic business financial documents (P&L and Income Statements, etc.), and a well-developed brand.

    Read more! »
  • Marketing Storytelling Accelerator

    September 21st – November 19th

    Develop your brand story with confidence and clarity—to engage your target audience and inspire the community. Following the 6 weekly sessions, each entrepreneur will work with a professional videographer to film a short video to promote their brand.

    Course Requirements and Prerequisites:
    You should have a well-developed brand and a working website.

    Read more! »

If you are a small business owner, being connected with ASSETS is a MUST. The knowledge, passion, and love they have for small business owners in Lancaster is infectious. They will do anything and everything to assist you.

Joshua Buitrago

Owner, Aromas Del Sur

Take the Leap

Ready to Apply?

Fall Open Enrollment

July 14th, 2021 – August 22nd, 2021

Apply for your favorite course during ASSETS’ open enrollment!
Click the “apply now” button under the course you want to take.

Interested, but need more information before you apply?

We’d love to chat! Set up a FREE Discovery Meeting with us today! Make sure to give yourself plenty of time to chat with our staff before open enrollment ends on August 22nd. Discovery Meetings are typically scheduled 2 weeks out.

Chat with us »

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Thrilled to be your guides

ASSETS Overview

ASSETS is a non-profit organization focused on transforming communities through business. We’re a diverse team of innovators with extensive experience in entrepreneurship, social change, and economic development. Our three programs are Entrepreneur Training, Community Lending, and Impact Consulting

INSPIRING EQUITABLE BUSINESS OWNERSHIP

The Entrepreneur Training team offers inclusive access to the tools and resources needed in the start-up and growth phases of your business. We empower business owners to elevate their brand and build a more sustainable business model while providing a collaborative environment in which to network with like-minded individuals.

Removing barriers and opening doors

A proud partnership

ASSETS is proud to partner with U.S. Small Business Administration to host the Women’s Business Center at ASSETS. As a part of the nationwide network of Women’s Business Centers, the Women’s Business Center at ASSETS strives to empower women entrepreneurs by providing access to information, contacts, contracts, and capital.

  • The Women’s Business Center at ASSETS houses all of Entrepreneur Training’s programs. The WBC exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all — women, men, and racial and ethnic minorities.

    Learn more »
  • The WBC is funded in part by the U.S. Small Business Administration. SBA’s funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

    Visit their site »

Upcoming Trainings & Events

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