Idea Incubators

A 9-week course held annually in the spring and fall

Designed to help you discover if your business idea is viable from a market & financial perspective.

Now’s the time to act
Do you have a great business idea?

Are you sitting on a business idea or maybe you own a start-up and are looking to add another product line? If so, the Idea Incubator may be right for you. This training program is designed to help you test your business assumptions and de-risk your business idea through a process of customer discovery and financial analysis.

Idea Incubators provide a 9-week business validator course for local entrepreneurs. This unique program offers an interactive way for a group of aspiring entrepreneurs to learn and work through the early stages of the business planning process, while creating the types of positive relationships and networking essential for small business owners. Participants will learn the importance of customer discovery and product-market fit. Upon completion, participants will leave with a clear value proposition, minimum viable product (MVP), startup financials, an understanding of community impact, and a formal pitch presentation.

The Women’s Business Center at ASSETS houses all of Entrepreneur Training’s programs. It exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all—women, men, and racial and ethnic minorities.

Spring 2024 Idea Incubator

Wednesday nights
March 13th – May 1st
Final Session = Tuesday, May 7th

Curated For: Entrepreneurs in the Business Idea and Start-up Phases

  • Open Enrollment Starts: Thursday, February 1, 2024
  • Open Enrollment Ends: Wednesday, February 28, 2024
  • When will applicants know if they’ve been accepted?
    • All applicants will be notified by our team by March 6th
  • Course Fee: $250 (due before class begins)
    • Scholarship/payment plan available upon request. Please submit your application first, and then inquire about the scholarship once you are accepted.
  • Classes: Class sessions are held in person every Wednesday from 6 – 8:30 p.m. Final session will be on Tuesday, May 7th.
  • Location: Southern Market, 100 S Queen St, Lancaster, PA
  • What will be expected of participants?
    • You must have a business idea or own a start-up business
    • Attendance and participation are required
    • Completion of weekly customer interviews
  • Need more info? Don’t hesitate to schedule a FREE Discovery Meeting with our trained experts or contact us at wbc@assetspa.org to learn more about this program and how it might be relevant to your business.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Meet Entrepreneurs Like You

2023 Fall Idea Incubator Cohort

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You can do this. It’s time to move your business forward.

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Removing barriers and opening doors

A proud partnership

ASSETS is proud to partner with U.S. Small Business Administration to host the Women’s Business Center at ASSETS. As a part of the nationwide network of Women’s Business Centers, the Women’s Business Center at ASSETS strives to empower women entrepreneurs by providing access to information, contacts, contracts, and capital.

  • The Women’s Business Center at ASSETS houses all of Entrepreneur Training’s programs. The WBC exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all — women, men, and racial and ethnic minorities.

    Learn more »
  • The Women’s Business Center at ASSETS is funded in part by the U.S. Small Business Administration. SBA’s funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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