Idea Incubators

Discover if your business idea is viable from a market & financial perspective.

An 8-Week Course: Late-June thru August

Now’s the time to act
Do you have a great business idea?

Are you sitting on a business idea or maybe you own a start-up and are looking to add another product line? If so, the Idea Incubator may be right for you. This training program is designed to help you test your business assumptions and de-risk your business idea through a process of customer discovery and financial analysis.

Idea Incubators provide an 8-week business validator course for local entrepreneurs. This unique program offers an interactive way for a group of aspiring entrepreneurs to learn and work through the early stages of the business planning process, while creating the types of positive relationships and networking essential for small business owners. Participants will learn the importance of customer discovery and product-market fit. Upon completion, participants will leave with a clear value proposition, minimum viable product (MVP), startup financials, an understanding of community impact, and a formal pitch presentation.

The Pitch Idea Incubator program will culminate in the Great Social Enterprise Pitch Competition. Five finalists will be selected from the Incubator to participate in the Pitch to compete for cash prizes.

Questions about the Idea Incubator? Register for an Info Session!

The Women’s Business Center at ASSETS houses all of Entrepreneur Training’s programs. It exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all—women, men, and racial and ethnic minorities.

Pitch Idea Incubator

Wednesday nights
June 26 – August 21, 2024
(No class on July 3rd)
Virtual Info Session on 5/24

Curated For: Entrepreneurs in the Business Idea and Start-up Phases

  • Application Window Opens: Monday, May 13, 2024
  • Final Day to Apply: Monday, June 3, 2024
  • When will applicants know if they’ve been accepted?
    • All applicants will be notified by 5pm on Monday, June 10th
  • Course Fee: $250 (due before class begins)
    • Scholarship/payment plan available upon request. Please submit your application first, and then inquire about the scholarship once you are accepted.
  • Classes: Class sessions are held in person every Wednesday from 6 – 8:30 p.m.
  • Location: Southern Market, 100 S Queen St, Lancaster, PA
  • Eligibility: All business ideas are welcome, though special consideration will be given to business proposals that integrate scientific, technological, engineering, artistic, or mathematical elements, emphasizing their potential for social and environmental impact. These ideas should align with the triple bottom line, addressing the well-being of people, the planet, and profitability.
  • What will be expected of participants?
    • You must have a business idea or own a start-up business
    • Attendance and participation are required
    • Completion of weekly course work, including customer interviews
  • Need more info? Contact us at wbc@assetspa.org to learn more about this program and how it might be relevant to your business.

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

Meet Entrepreneurs Like You

2024 Spring Idea Incubator Highlights

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Removing barriers and opening doors

A proud partnership

ASSETS is proud to partner with U.S. Small Business Administration to host the Women’s Business Center at ASSETS. As a part of the nationwide network of Women’s Business Centers, the Women’s Business Center at ASSETS strives to empower women entrepreneurs by providing access to information, contacts, contracts, and capital.

  • The Women’s Business Center at ASSETS houses all of Entrepreneur Training’s programs. The WBC exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all — women, men, and racial and ethnic minorities.

    Learn more »
  • The Women’s Business Center at ASSETS is funded in part by the U.S. Small Business Administration. SBA’s funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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