Introducing the Business Essentials Loan
In partnership with Friday Financials, ASSETS is building opportunities for entrepreneurs in Central PA, brick by brick.
Starting or growing a small business often comes down to covering a few critical costs at the right time. A piece of equipment breaks. A certification is required. Supplies are needed to take on the next job. These moments matter, and too often, the only available options come with high interest and long-term financial strain.
That’s why ASSETS created the Business Essentials Loan.
Our Business Essentials Loan provides $500–$2,500 at 0% interest to help entrepreneurs cover essential, business-related expenses while establishing or improving credit. It’s designed to cover the essential costs of running a small business.

Designed for Real Business Needs
This loan is meant to support the everyday expenses that keep a business operating and ready for the next opportunity. Entrepreneurs often use the Business Essentials Loan to cover costs like:
• A barber or salon professional replacing a chair, upgrading tools, or covering booth rent
• A baker or caterer paying for ingredients and basic catering tools
• An artist or designer preparing work for sale through portfolio printing, framing, or studio lighting
• A photographer purchasing camera accessories, editing software, or client marketing materials
• A mobile detailer or cleaning service owner restocking supplies, repairing equipment, or securing insurance.
These are not luxury purchases. They are the essentials that allow small businesses to stay open, serve clients, and grow at a steady pace.
Lending With Purpose
The Business Essentials Loan reflects ASSETS’ commitment to fair access to capital. By offering zero-interest loans and pairing them with guidance, we work to reduce barriers that have historically limited who gets to build and grow a business.

If you’re navigating an essential business expense and want to explore a fair, supportive financing option, we invite you to start with a conversation.
Schedule a discovery call to learn more about the Business Essentials Loan and see if it’s right for you.