Turn Your Business Idea Into Impact
Great businesses start with bold ideas. But before launching, every entrepreneur faces the same question: Is this idea truly viable? ASSETS’ Idea Incubator helps you find the answer.
This annual program is designed for early-stage entrepreneurs who want to test their ideas, reduce risk, and build businesses that create meaningful community impact.
What You’ll Gain
Through this hands-on program, participants learn how to:
• Clarify their value proposition
• Build and refine a minimum viable product
• Develop practical startup financials
• Define their business’ community impact
• Deliver a confident business pitch
Instead of guessing what might work, participants gain real insights through customer discovery, financial analysis, and peer collaboration.
From Idea to Opportunity
The program concludes with Pitch & Brew, where participants present their ventures. Five entrepreneurs will advance to the Great Social Enterprise Pitch, competing for funding and additional support.

Interested in learning more about our Idea Incubator?
Join our online info session on April 1 at 6pm to explore the program and get your questions answered. Applications open soon after.
Your idea could be the start of something powerful. Let’s help you build it with purpose.