Idea Incubator

Discover if your business idea is viable from a market & financial perspective.

In 12 weeks, validate your idea and build with purpose.

Now Is the Time to Act
Do you have a business idea you are ready to test?

ASSETS’ Idea Incubator is a 12-week business validation program designed to help local entrepreneurs strengthen their ideas and reduce risk through customer discovery and financial analysis.

Through an interactive cohort experience, you will test your assumptions, refine your value proposition, build a minimum viable product, develop startup financials, and deliver a formal pitch.

You will leave with clarity, confidence, and a stronger foundation for growth.

The program concludes with Pitch & Brew, where participants present their ventures and finalists advance to the Great Social Enterprise Pitch. Finalists also receive an additional two weeks of coaching to refine their business models and strengthen their pitches before the main event.

Applications open April 3rd.

Register to attend Info Session on April 1

The Women’s Business Center at ASSETS houses all of Entrepreneur Training’s programs. It exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all.

Launch Your Vision

Idea Incubator Details:

  • Applications Open

    Starts: Friday, April 3, 2026
    Ends: Friday, April 24, 2026

    All accepted applicants will be notified by our team by May 1, 2026

  • Course Fee

    $350 (due before class begins)

    Scholarship/payment plan available upon request. Please submit your application first, and then inquire about the scholarship once you are accepted.

  • Classes

    Class sessions are held in person every Wednesday from 6pm to 8:30pm

    Location: Southern Market, 100 S Queen St, Lancaster, PA

  • What will be expected of participants?

    1. You must have a business idea or own a start-up business.
    2. Attendance and participation at all sessions are required.
    3. Completion of weekly customer interviews and coursework.

  • Need more info?

    Don’t hesitate to schedule a FREE Discovery Meeting with our trained experts or contact us at wbc@assetspa.org to learn more about this program and how it might be relevant to your business.

    Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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You can do this. It’s time to move your business forward.

Removing barriers and opening doors

A proud partnership

ASSETS is proud to partner with U.S. Small Business Administration to host the Women’s Business Center at ASSETS. As a part of the nationwide network of Women’s Business Centers, the Women’s Business Center at ASSETS strives to empower women entrepreneurs by providing access to information, contacts, contracts, and capital. ASSETS’ WBC services are provided in a nondiscriminatory way to all legal residents and citizens in the U.S.

  • The Women’s Business Center at ASSETS houses all of Entrepreneur Training’s programs. The WBC exists to support small business owners who are starting or expanding their businesses. While extra consideration is given to the specific challenges and issues for women entrepreneurs, the programs serve all.

    Learn more »

  • The Women’s Business Center at ASSETS is funded in part by the U.S. Small Business Administration. SBA’s funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

    Visit their site »

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