Keystone Claws Nail Studio: Raising the Bar for Beauty and Workplace Culture
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After two decades in the fashion industry, Michael Wherley returned to Pennsylvania to be closer to family and build something of his own. What started as a creative outlet quickly grew into a business with purpose.
Now, as a 2025 Great Social Enterprise Pitch finalist, Michael is reshaping Lancaster’s beauty scene with Keystone Claws Nail Studio, a space that values artistry, client care, and above all, a healthy and supportive workplace for beauty professionals.
Why He Started
Michael noticed a gap in the local salon landscape: there were talented nail technicians and eager clients, but no space that truly prioritized both artistry and employee well-being. Many salons were overlooking benefits, growth opportunities, and fair treatment for their staff. Keystone Claws was created to fill that void, offering high-quality services in a safe, welcoming space while investing in the careers of its team.
What He’s Building
Keystone Claws is more than a salon. It’s a training ground for emerging nail artists, a place where clients feel valued, and an employer that sets a new standard for the industry. By combining creative services with a supportive workplace, Michael hopes to inspire change well beyond his own salon’s doors.
ASSETS’ Role
As a visionary, Michael had big ideas for growth but needed guidance to bring them to life. ASSETS has helped him refine his plans, align them with a sustainable business model, and create a clear roadmap for expansion.
Looking Ahead
Michael’s goal is to expand Keystone Claws throughout Pennsylvania, adding salons, training schools, and even hosting industry events. His vision is a statewide brand known not only for artistry and service but also for how it cares for its people.
Want to Support?
Book your next appointment at Keystone Claws Nail Studio and experience a salon that values both its clients and its team.
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