The Women Driving Impact at ASSETS
This Women’s History Month, we’re celebrating the women of ASSETS whose work helps drive opportunity and support small businesses.
Many entrepreneurs face barriers to capital, training, and opportunity. ASSETS exists to help close those gaps, and behind that work is a team of women committed to creating more equitable pathways to business ownership.
Every day, they help entrepreneurs take risks, build stability, and grow businesses that strengthen our local economy.
Meet the Women Behind the Work
Carol Eby-Good, Administration Manager
Carol supports the operational backbone of ASSETS, keeping programs and internal systems running smoothly and the organization functioning effectively day to day.
Aimee Franqui, Director of Advancement
Aimee secures the resources that power ASSETS’ work, helping ensure entrepreneurs have access to the funding and support they need. Her background in community impact and grant management connects mission to meaningful investment.
Ariana Garcia, Entrepreneurship Training Coordinator
Ariana is often one of the first connections entrepreneurs make at ASSETS, guiding them through training, workshops, and early steps into business ownership. She helps turn ideas into action and build confidence from the start.
Rhonda Harrison, Finance Specialist
Rhonda supports ASSETS’ financial operations, helping maintain accurate accounting and strong internal systems that keep the organization stable and positioned to carry out its mission.
Lindsay High, Business Development Officer
Lindsay builds relationships across the community, connecting ASSETS with partners and collaborators. Her work helps open doors and expand the organization’s reach and impact.
Maian McCauley, Chief Executive Officer
As CEO, Maian guides the vision and strategy of ASSETS, strengthening its ability to support entrepreneurs and expand economic opportunity across the region.
Jessie Tuno, Women’s Business Center Manager
As a business owner herself, Jessie brings real-world experience to her role, helping entrepreneurs navigate challenges and grow sustainable businesses through mentorship and practical guidance.
Lisa Weaver-Gonzalez, Director of Programs
Lisa leads programming that equips entrepreneurs with the tools and knowledge to build sustainable businesses, ensuring ASSETS’ programs are both accessible and effective.
At ASSETS, impact shows up in the businesses we support and the opportunities we help create. It’s driven by people committed to doing the work and creating opportunity for others.
This Women’s History Month, we recognize and celebrate the women behind that work. We’re grateful for the role they play in advancing our mission each day.